Explore a new approach for Back-to-School for Amazon’s Apparel Category. This initial project would make the case for the re-envisioning of Amazon Clothing and Accessory categories.

Develop a new approach to the denim shopping experience on Amazon.com with a focus on creating a branded and sustainable editorial image and voice.

Explore new ways to browse for denim on Amazon.com.

Elevate fashion product imagery and find ways to improve photo-shooting efficiency without losing that improved image look and feel.

Elevate the clothing and accessories experience on Amazon.com and make it a legitimate and respected fashion destination.

Elevate the clothing and accessories experience on Amazon.com and make it a legitimate and respected fashion destination.

Elevate the fashion experience on the non-clothing softlines categories of shoes, accessories, jewelry and watches in a scalable and efficient way.

Refresh the Endless site and elevate the look and feel to attract additional high-end fashion brands.

Improve the holiday experience on Endless.com.

Launch a new and innovative fashion website in the same vein as Guilt, but at a more moderate price-point. In addition, create an app that reflects the same innovative thinking as the website.

Roll out the new navigation and page treatments internationally. Ensure that information architecture respects the regional needs of the customer.

Refresh and improve the existing Birthday Store on Amazon.com. Increase traffic and sales of gift cards and increase and elevate the selection of cards.