My Role: WW Design Manager
Project Goal: Improve the holiday experience on Endless.com.
Project Description
The Endless redesign was successful. The richness of the new look and feel attracted new and hard-to-attain fashion brands. Since the holiday season can represent between 20–40% of annual sales, the pressure was on for how holiday would work in the new look and feel of the site and there were many explorations.
The goal was to be simple, yet elegant, with deep rich tones to express warmth and some added texture to give a little bit of sparkle and that holiday element of magic. This treatment was also leveraged on Javari (the name for Endless in international markets).
“Skot is talented in so many ways. Foremost he is a great communicator, both with senior management and with the people he manages. He has a wealth of knowledge which is seemingly limitless. I would receive from him tidbits of design, management, and organizational information both wide and deep. As a designer he was able to analyze existing designs and come up with efficient functionality improvements that always kept both the customer experience and the bottom line in mind.”
~ Megan Finaly, Manager & Senior Designer for Canada and Japan websites, Amazon.com