My Role: VXD Director
Project Goal: Develop a unified visual direction for all screen elements on all PayPal touch points, reflective of the new brand direction.
Project Description
The images above are examples of how my team applied the new Unified Visual Language across many touch points, from web to mobile, marketing to point of sale, as well as global adaptations that are currently in development.
This visual direction is where PayPal is now headed—one consistent and unified look and feel based on the new brand, which was launched in 2012.
“Skot recognizes that great design is not just aesthetics but also how the product works in getting what the user wants. He's has a terrific sense of comprehensive and consistent visual design that works for the user and the company. His work leading a company-wide unified visual language initiative is proof of that. Skot is a wonderful colleague with tireless optimism, collaboration and honesty.”
~ Allen Olivo, VP, Global Brand Marketing at PayPal