My Role: VXD Director
Project Goal: Develop a unified visual direction for all screen elements on all PayPal touch points, reflective of the new brand direction.
Project Description
My most relevant accomplishment at PayPal is the Unified Visual Language (UVL). There are many different parts to the PayPal experience and I was hired to align all of those disparate and inconsistent parts into one unified look and feel in order to ensure a cohesive and strongly branded customer experience. The images above show examples of the various touch points where inconsistencies in the visual experience were present, the next page shows greater alignment by adhering to the UVL.
“I am fond of characterising User Experience managers as having two dimensions: their Subject Matter Expertise (SME) and their people management skills. Skottie excels at both. He has a rare and excellent eye for visual design, which he deployed across a range of PayPal projects (he led, for example, the Unified Visual Language efforts at PayPal) and is much loved and valued by his team.”
~ Hendrik Kleinsmiede, VP of Global Design, PayPal