My Role: VXD Director
Project Goal: Align all international home pages to the new look and feel based on the launch of the US homepage.
Project Description
There was design disparity across the PayPal global home pages, as you can see from a few examples above. While the previous brand had been initially implemented globally, due to decentralized marketing and the lack of global visual design governance, the homepage designs became disparate.
The new US PayPal homepage (top left) is the latest brand direction and my goal, as Visual Experience Design Director, was both to ensure a consistent and branded experience and to implement this new direction across all of the PayPal sites.
“Skottie is one of those unique Design Leaders who can elegantly balance design leadership and management very efficiently and effectively. He is a leader who embodies authenticity and integrity. His ability to communicate and motivate team members across regions and cultures, sets him apart as a true global leader.”
~ Anjali Desai, Director, User Experience Design, Asia Pacific