My Role: VXD Director
Project Goal: Make PayPal's engagement with every user compelling. Optimize for all potential form factors & channels.
Project Description
The logged-in experience was an enormous undertaking. The platform on which PayPal was built was re-conceived and went through extensive testing. Once that was in place, the team's goal was to simplify the user flows, restructure the pages so that the most relevant content was surfaced, and address these changes in an Agile and Lean UX environment. The UXD Team distilled the experience to twenty priority flows and applied the new Unified Visual Language. This before and after example shows just one page of the experience, the Payments Summary, with a more simplified and focused interactive experience (currently in beta).
“With Skottie leading the way, his team delivered an incredibly beautiful experience in record time. Simply put, Skottie has made a huge difference for PayPal customers. I have worked with Skottie at two of the largest 'splinter net' companies on the planet. I witnessed how his skills and personality can be a game changer. He is a difference maker.”
~ Gregor Moulton, Director of User Experience Design, PayPal