My Role: VXD Director
Project Goal: Align visual layer of the PayPal Here application to the new PayPal brand guidelines.
Project Description
The PayPal Here device and application processes credit card payments on iPhone and Android phones. This has been a very successful app for PayPal and the interface design was led by Director, Egan Schulz. This app was launched prior to the release of PayPal’s latest brand guidelines and needed to be updated and visually aligned with all other PayPal touch points as it was seen as too much of a departure, despite the fact that some colors in its design influenced the final branded color palette.
On the right, you will see explorations based on the new Unified Visual Language, but modified to respect the native visual language of the iPhone and the larger size of the iPhone 5. This design aligns to both the new brand and to the PayPal Here marketing materials and online presence, shown center.
“I have been fortunate enough to work directly with Skottie on a few projects at PayPal. Despite our different physical locations, he always provides clear, thoughtful feedback. His strategic approach to design direction consistently results in a better product.”
~ Tim Smith, Senior UI & Visual Designer (Mobile)